This might sound a little off, but if you think about marketing strategies, this is often seen as a battleground where conventional strategies are the safest bets. Just take a look at movies nowadays; no studio wants to take a risk. Instead, it’s just the same IPs over and over, and everyone is sick of it, yet they are still consuming it (but is it really by choice)?
But you have to keep in mind that sometimes, playing it safe is just way too boring, and how do you plan to go far if everything just stays too boring, right?
Actually, it keeps getting proven time and time again that stepping far outside the box can lead to extraordinary success. If you want to be a trendsetter, then you have to think outside the box and even keep following trends to play it safe until the newest trend comes out. However, are you actually helping your business by doing literally what your competition is doing? So, with that all said, here’s why it is okay, and even beneficial, to take such risks in your business’s marketing strategy!
Just Embrace the Unconventional
In an ocean of similar marketing strategies, being extremely creative allows your brand to stand out. This is what you need! You seriously need to remember that the digital space is crowded, with countless businesses vying for the attention of the same audience. Traditional marketing tactics can quickly become white noise. Basically, the more creative, the better. Here’s a fun example: Duolingo’s YouTube channel.
Now, they’re that language learning app, but their YT marketing and their SM marketing are different. It entertains, educates, and engages viewers in ways that are refreshingly unconventional. Their quirky, humorous videos break the mold and draw viewers in, making the brand unforgettable. Just read the comment; it’s always, “This marketing team deserves a raise.” this alone should tell you how effective their creativity is.
Encouraging Word-of-Mouth
Usually, it’s tangible items that help with word of mouth and being remembered. Just take a look at custom stickers, for example; they’re cute, affordable, and can be placed anywhere (within reason, of course, because no business wants to vandalize property). But above all, they can be great for word of mouth.
For example, if someone, like a customer, has one of your stickers, patches, pins, tote bag, or anything tangible like that, someone asks them about the brand, and then they tell them. This is word of mouth. Plus, if the tangible item has an abnormal and creative design, this will only give more attention to your brand at the end of the day.
Fostering Innovation in Your Team
A lot of businesses actually don’t do this; they play it safe, and therefore, no one on the team gets to innovate. So, with that all said, encouraging extreme creativity in marketing can also have a positive impact on your internal team. It fosters an environment where innovative ideas are valued and explored.
At the end of the day, this can lead to a more dynamic, motivated, and engaged team eager to push boundaries and find new ways to connect with your audience. Eventually, you’ll get a competitive advantage for doing this because of how different your marketing is compared to competitors.
