Sending greetings card is a great way for a company to earn some good will with their customers. However, because of the perceived high costs associated, many companies choose to communicate with customers through Christmas eCards instead. Here’s why you should spend that little extra this holiday season and the best ways to make it worthwhile.
Quality with the Right Sentiment
A physical card is a much more memorable sentiment that an email. Not only is there the possibility that the latter ends up in someone’s junk folder, if you make sure your card is well-designed and of a high quality your client might place it on the mantel with their personal cards. This gives you a prominent place in your customer’s home or office and reminds them of your business throughout the holiday season.
Another great way to make the process worthwhile is by leading your customers back to your website. Offer them a coupon code for the holidays or alert them of an upcoming sale to encourage repeat spending. By including a free branded product in the package, such as something simple like a pen or other piece of stationery, you’ll also keep your brand name in their home for an extended period of time.
Tips on Sending Cards Efficiently
Try to handwrite as much of the package as possible. This makes it look more personal and gives off a better impression to the recipient. Brief, impersonal messages such as simply “Happy Holidays” or computer-generated labels on the address will make your business Christmas card look like a mass mailing and give off a bad impression. If you run an established business and have a large number of greetings cards to send out, consider outsourcing the procedure to a specialist company. These will have the time to write more personalised messages direct at the customer.
To ensure that the process is efficient and you make a good return on your investment, buy wholesale greeting cards to keep the costs down. This doesn’t mean you have to buy bland, forgettable packaging, however. Stock up on A5 envelopes in a variety of bold colours from deep reds to canary yellows to make a big impression on your customers. In addition, if your business uses Automated Mailing Services, you may be able to include sending greeting cards to the existing service.
The holidays are the ideal time to improve your customer retention. Make sure your consumers know you value their loyalty and reward them with a well-designed greetings card this year.
