Apparel giant Under Armour was a total BA posting 26 consecutive quarters of massive, year-over-year, sales growth. Also Under Armour was Nike’s biggest rival as recently as a few years ago,
Now, everything has changed. The company has been hit with reports about its poor corporate culture, slumping sales, and a collapsing stock price. A New York Times report lists multiple reasons behind the company’s poor performance, including an inability to keep up with consumer taste as well as doing too much too soon. Is Under Armour headed for bankruptcy court?
