There’s a time to spend money and a time to save it in order to be successful in business. You’ll want to outsource some processes and complete others yourself. Your SEO campaign is one process you should hire someone else to do. However, that doesn’t mean you need to take the most expensive deal an SEO company offers you. There are several things you can do for yourself regarding your SEO campaign to allow you to save a little capital.
- Understand Keywords and Link Building
Properly implementing keywords and links into your content are two of the most important parts of SEO. Understanding the most search-engine-friendly ways to implement these is your key to success. Missing the mark in your implementation could result in algorithmic penalties. But don’t let that scare you away from taking this on yourself. With some research and practice, you can learn to develop links and keywords in your content as well as any SEO professional, saving you thousands.
- Tackle Your Own Content
If you have a knack for writing, begin publishing your own content on your website instead of hiring an SEO company to do so. Content creation is one of the most expensive parts of SEO, and by taking on some of it yourself, you’ll save big. You may not have the time to deliver enough content per month without the help of an SEO company, but you can at least purchase a cheaper package that requires less content delivered by the company.
- Improve Your Website
Even if you aren’t able to perform any of the testing or analysis necessary in SEO, you can still make your website as good as it can possibly be before handing it over to the professionals. You want your site to be one that users will want to visit, and that alone will improve your rankings. Spend some time improving navigation, themes, colors, and calls to action. This will save you the cost of hiring your SEO specialists to improve your website as well as improve rankings.
- Utilize Social Media
One service an SEO company will offer you is social media engagement. However, this is something that you and a few of your employees can handle just fine on your own. With an account to each of the social media platforms, i.e. Facebook, LinkedIn, Twitter, Pinterest, etc. and forums related to your business, you can engage with your users and bring in page views without the help of a pricey specialist.
- Subscribe to an SEO Blog
If you stay informed with the latest in SEO news, you shouldn’t have any problem completing these tasks for yourself. You can stay up to date with information that will help you save money while improving your rankings along the way. It will take a little more time if you truly invest in these endeavors, but it will be worth the cost savings benefits.
