When it comes to planning a business event, the whole point is to further your business in one way or another. In many cases, an event should ultimately cause your business to stick in the minds of the people who attend. However, without proper planning, this likely won’t be the case.
So to help ensure that your business event is exactly what you want with your desired outcomes, here are three tips for planning a business event that people will never forget.
Start Planning Early
To really get your event off the ground, you’ve got to start planning as early as possible. According to George N. Root III, a contributor to Chron Small Business, it’s ideal to start planning your event at least three to six months before the actual event will be taking place. In this time, you’ll have a lot to figure out and take care of, so you’re going to want to ensure that you have plenty of time to do so. And because things like finalizing a menu, sending out invitations, and making all the necessary reservations can take quite a bit of time, you’re going to need to use every day of those three to six months to really make sure that everything’s perfect.
Make The Scale and Scope Something You Can Manage
While you might have grand ideas about what you want your business event to be like, it’s very important that you don’t bite off more than you can chew, especially if you don’t have much experience putting an event together.
Rieva Lesonsky, a contributor to American Express, shares that you should try to match the scope and scale of your event to your experience putting on an event. This means that if you’ve never done an event before, you might not want to start off by doing something that’s an entire day event or one that has a lot of moving parts. Rather, try to start small and work up to bigger events in the future as you get more experience under your belt. The last thing you want is to over-promise and under-deliver when your business’ reputation is at stake.
Use Social Media To Promote Your Event
To most effectively promote your business event, you’re going to want to ensure that you have a solid plan for how to leverage social media.
According to Jamillah Warner, a contributor to Small Business Trends, you’ll want to do things like using Twitter and Instagram hashtags, buying ads on your most popular social platforms, and creating videos that you’ll share on YouTube and other social platforms to get the word out about your event and get people excited about attending.
If you’re wanting to put on a business event, consider using the tips mentioned above to turn it into an event that your attendees will never forget.