Amazon is launching its own live streaming shopping channel to promote products on the platform called Amazon Live, as first spotted by TechCrunch. Currently, Amazon controls about half of the United States’ e-commerce market.
This live-streaming may be a big help to consumers too, who have to navigate through a sea the fake goods and the fake reviews. So shopping online involves a lot of vetting customer reviews, photos, and videos to see what’s really worth buying, especially when dealing with unknown brands. It makes a lot of sense why Amazon would want to expand into live stream shopping.
The test is if people are even willing to sit through these videos. The shows can showcase about 30 products per stream. Amazon Live is already available on the site, but the app is currently only available if you have an invite code and of course an Amazon account.