Properly marketing your brand involves a number of techniques, most notably using your marketing resources and funds to get your message out there.
When you’re in the business of selling patio furniture, you may think that your marketing opportunities are somewhat limited due to seasonal concerns in some portions of the country. In fact, there is no reason whatsoever that you can’t market your brand 12 months a year.
If you’re marketing all-weather patio furniture, you can and should tout your business during all months, giving you an advantage over others who have more seasonal offerings.
For those commercial outdoor furniture stores looking for better marketing opportunities, make sure you focus on:
- Brand awareness – For starters, what kind of marketing budget are you working with? You should review your budget on a yearly basis, looking to see where you are the getting the most bang for your dollar. How well-known is your brand compared to that of the competition? Are you spending more money towards marketing in the warmer months? If so, are you missing out on selling opportunities in the wintertime despite having outdoor furniture that is suitable for year-round wear? You could consider running specials in the slower months (November-March for example) in order to ramp up sales;
- Blog content – Running stellar marketing content on your blog is another great means by which to attain and retain customers. Use your content postings to show consumers why your brand stands apart from others. Your blog is also a great tool whereby to engage with consumers, asking and answering questions. Keep your blog content from being heavy on the sales pitches, as most consumers will come to your blog site for information, not to be peppered with sales initiatives. Lastly, your blog needs to be updated with informative information on a regular basis. When selling outdoor furniture, use blog posts to talk about the latest in all-weather products, how consumers can save on buying different kinds of furniture or making such purchases at certain times of the year, and how to best care for the items they buy;
- Socialize your brand – If you’re not already using social media to promote your brand, you are missing out on what is essentially free marketing and advertising. Using Facebook as an example, you can socialize about your outdoor furniture selections in a number of ways. Do the occasional poll to see what consumers like and want as far as outdoor furniture. You can run occasional contests where those following you on Facebook can get reduced prices on outdoor furniture or even win some of it outright. Instagram is a great place to show-off your outdoor furniture with lots of imagery.Just like on Facebook, don’t use Instagram or any other social medium for that matter to push sales; use the site/sites to showcase the great products and deals you have. Consumers certainly like to put a picture with a brand, so the more images the better;
- Consumer engagement – One area where many brands fall woefully short on is consumer engagement. If consumers reach out to you via email, call your business or even drop you a note on social media, replying to them is a necessity, not an option. Make sure you and/or your team responds to them in a timely manner. Put yourself in the shoes of the consumer for a moment and think about how irritated you become when you reach out to a business and they in essence stonewall you. There is a very good likelihood that you will not consider doing business with them moving forward. Make your brand a more efficient business by having more timely interaction with consumers. In the end, not only will your customers’ thank you for it, but your revenue stream will too.
Selling commercial outdoor furniture such as hot tubs can be a great business to be a part of.
When you know how to properly market such a brand, the sky is the limit as to how many sales and how much revenue you can accrue over time.
Make sure aren’t sitting down on the job when it comes to marketing your outdoor furniture products to consumers.
Let the consumer be the one who is doing the sitting that is on something you sold them.
