Jack Whatley, is a recruiting strategist who specializes in creating employer branding campaigns that position companies as the employer of choice in their market. He is the author of the upcoming book Human Code of Hiring: DNA of Recruitment Marketing. Whatley is known for creating successful recruiting and employer branding campaigns and delivering highly-qualified applicants. His Driver DNA Hiring System has made Whatley the No. 1 people ops recruiting strategist for truck driving recruitment in the world. Together with his partner, daughter and innovation wizard Anika Whatley, they have expanded into other industries and have been working to perfect the Human Code DNA Hiring System, which uses the latest technology to improve the quality of worker life and enhance recruiter productivity.