The Kings of Leon will unfurl their new album on Friday with a unique release strategy. Yes, “When You See Yourself”, the Nashville rock band’s album, will land on streaming sites and in stores. But it will also be the first major release to arrive as a non-fungible token (NFT), a type of cryptocurrency. NFTs operate on a blockchain, but unlike Bitcoin, they do not hold money. This release will hold three types of crypto tokens, including original art, fan perks and exclusive music.
- The music business is buoyed by the potential of blockchain technology, Rolling Stone writes, as it could provide additional revenue streams in the pandemic’s “concertless era.”