By Jessy Bains, Editor at LinkedIn News
Netflix is dipping a toe into the restaurant business with a limited-time pop-up featuring chefs from its cooking shows. Netflix Bites opens on June 30 for two weeks in Los Angeles and reservations are open with a $25 deposit. Chefs from shows including “Chef’s Table” and “Nailed It!” will cook up cuisine in the kitchen (but will not be available to meet diners). It’s not the streamer’s first experiment with using physical experiences to broaden fan appeal: Netflix opened an immersive retail store last October, and it has stepped up its merchandising using brand collaborations with Lacoste and others.
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Not Michelle Goad and I seeing yet *another* prediction from our Brand Yearbook come true 😲🔥😲 Yep: Today Netflix announced its soon-to-be-launched foray into restaurants called Netflix Bites, where fans will be able to sample many of the delectable dishes from the streamer’s food shows IRL.
Here’s what we wrote back in January:
“After years of too much Netflix (thanks, Covid), we’re jonesing for IRL interactions. The platform is already crushing it with experiential marketing tied to shows like the Stranger Things: The Experience. Next is finding ways to establish Third Spaces for superfans via brick-and-mortar outposts. This could include next-gen screening rooms or restaurants modeled after LA’s cult-favorite Chain. And maybe they’ll roll out avatars that let fans remix Netflix IP to continue the story once the last episode airs? If not, we’ll settle for a bigger merch play: Wednesday x Spirit Halloween x Liquid Death collab, anyone?”
Want to see the future? Grab your copy of the Brand Yearbook at the link in the comments.
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