Reaching Your Audience: 7 Types of Digital Marketing to Grow Your Sales and Customer Base

If you own a business or work in the marketing department, you must realize that digital marketing is the way to go. Nearly everyone owns a mobile device—a phone, tablet, or laptop—and uses it liberally to find and research services.

As such, it is your responsibility to make your company’s presence on the internet accessible and influential. These seven types of digital marketing will prove useful to your success, attracting online customers and sales.

1. Search engine optimization

Search engine optimization (SEO) is the process of expanding website traffic by increasing a site’s availability in search engines such as Google. If you do not currently have a website or are not getting good results, contact a professional in Website Design. It is essential to attain a high search engine ranking, using keywords and phrases, to have a successful online marketing presence.

An overuse of keywords may be considered spam. Google has recently advised website owners to ensure their content is of high quality and provides customers with value. With this in mind, a high SEO ranking will follow.

2. Content Marketing

Content marketing is an essential type of digital marketing. It involves using high-quality content on your website, which will ultimately benefit your brand and customer loyalty. As mentioned in the SEO section, consistent and meticulously crafted content makes all the difference and should be a priority. According to Sarah Walters, Marketing Manager from The Whit Group, “Creating in-depth informative content that is of interest to your target audience is the most important thing you can do on your site.”

3. Social Media Marketing

While content marketing focuses on attracting customers through your website’s content, social media marketing reaches an audience through social media platforms such as Instagram, Twitter, and Facebook.

Social media marketing allows you to determine what is trending and identify your followers’ interests. Armed with this information, you can tweak posts to meet followers’ interests, likes and dislikes. If you are on more than one social media site, be consistent and don’t send mixed messages. To ensure consistency, check out some social media management tools. To monitor the effectiveness of your social media sites, check out social media analytic tools.

4. Pay-Per-Click Marketing

Another powerful internet advertising tool is Pay-Per-Click (PPC) marketing. In this approach, advertisers pay a fee every time someone clicks on one of their ads. The most common form of PPC marketing is search engine advertising. For example, advertisers will bid for a top spot on Google’s PPC results page and will show up with the word “ad” next to it.

5. Search Engine Marketing

Search engine marketing (SEM) is a type of PPC marketing in which the advertiser pays search engines in exchange for priority on their results pages when users search for specific keywords or phrases. SEM differs from Search Engine Optimization (SEO) in that SEM is paid for, and SEO is earned by having the most pertinent content for keywords or phrases. An example of SEM is Google Ads.

6. Influencer Marketing

Influencer marketing is the collaboration between someone with influence in a particular market and its associated brand. The world of digital marketing has given new meaning to influencer marketing.

For example, rather than go on television with a paid advertisement about a product, the internet influencer can post a picture holding your work on Instagram or send out an endorsing tweet on Twitter.

7. Email Marketing

Marketing via email is an excellent way to reach many people at the same time. Most everyone has an email account and checks it multiple times a day.

However, like SEO and content marketing, be sure to include reliable and meaningful content in your email. Otherwise, people may begin to view it as spam and delete the messages without reading them.

It may be challenging to determine which of these seven marketing approaches is best for your business. By identifying your advertising goals and a little trial and error, you will be successful in digitally marketing your business.

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