Swap your CBD for Charlotte’s Web

If you haven’t already heard about the FIRST ever CBD SWAP pop-up shop from Charlotte’s Web, the CBD pioneer and market-leader, we would love to tell you more. The first stop in the mobile campaign tour is a 1500 square foot modern apothecary pop-up located at 219 NW 23rd Street, Miami which officially opened its doors two weeks ago in the iconic art neighborhood of Wynwood. This multi-activation brand experience is part retail, part education center and part cultural space. It will be open until March 31st 2020. A second pop up then hits Denver Feb 1st and then heads around the country.

Charlotte’s Web is helping people kick off a healthy new year by giving the experience of high quality CBD. The pop-up will play host to a unique CBD SWAP program where attendees will be able to trade in their unwanted CBD for a gift bottle of Charlotte’s Web, the world’s most trusted hemp extract – for FREE (until 2/1). From 2/2 onwards, the pop-up space will operate as a full retail, educational, and social experience. Charlotte’s Web will announce Super Bowl activations in the coming weeks. Charlotte’s Web in-house agency designed the retail experience in partnership with Winston Retail.

The pop-up will also be an education hub. When it comes to your health and wellness, it’s imperative to understand how to spot good products and how to avoid poorly made or unsafe ones. Charlotte’s Web pop-up shop guests can learn everything about CBD from responsible hemp farming to verified manufacturing processes and so much more. Guests can arm themselves with CBD knowledge that will help them to support their everyday stress, healthy sleep cycles, exercise inflammation, or a sense of calm and focus. This activation is part of “Trust The Earth” campaign.

There is movement of wellness advocacy happening with Generation RX and beyond. More and more people are looking to heal themselves the most natural way possible. With this pop up, Charlotte’s Web plans to help push this movement forward even further.

Additionally, Charlotte’s Web brings their groundbreaking, “Trust The Earth” cannabis mural by Studio Number One, founded by legendary artist Shepard Fairey to Miami until February 3rd. The Museum of Graffiti, Wynwood’s forward-thinking contemporary art museum, invited the mural to appear in the vital art mural-covered neighborhood. The “Trust The Earth” campaign’s goal is to advance access to hemp-based CBD, especially for those who depend on it for quality of life. Founded in 2014, the Stanley Brothers helped a brave little girl named Charlotte Figi, whose experience kickstarted the CBD industry. Together, they changed perceptions about the health potential of hemp, forwarded laws, and inspired significant research.

At the pop-up space, the full line of Charlotte’s Web products will be on sale, from the oils to gummies to balms and creams, and also the Charlotte’s Web pet line. Plus, “Trust The Earth” swag will be available for purchase, featuring artwork by Studio Number One, founded by Shepard Fairey.

Can’t cover this project but working on a CBD story? We’ve got you covered on that

to! In-house experts are available for interviews.

Check out the Trust the Earth campaign video here.

Images for use are available here- https://charlotteswebinc-my.sharepoint.com/:f:/g/personal/andrew_lincoln_charlottesweb_com/ElYk7mD7HBVKkdKA4tjpzWYBfCpBrbV7J9GJfXnUEyqahw?e=ztsjK0

We hope you will consider this exciting story and welcome you to the pop up for your very complimentary own gift pack. Instagram hashtags are #TrustTheEarth and #CBDSwap.

How to Swap: (from 1/8 through 2/1):

  1. Bring CBD that you’re not too sure about to Charlotte’s Web pop-up shop.
  2. Enjoy learning about CBD while in the space, talk to the experts about how CBD works and what to look for when buying quality CBD products.
  3. Give your CBD to the representative.
  4. Receive Charlotte’s Web premium quality, full spectrum hemp extract with CBD – for FREE.


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