Unless you can see very direct results coming from your online marketing efforts, many businesses struggle with knowing whether or not all the hard work they’re putting into their digital marketing is actually paying off. Especially if you don’t have someone working for you that knows what they’re doing with online marketing, you might feel like you’re simply throwing everything at the wall to see what sticks. So to help you on this journey, here are three things that will help you feel more confident about your online marketing.
Create A Content Strategy
While many businesses have heard the phrase “Content is King,” simply writing any type of content won’t necessarily prove to be helpful to you in your online marketing. To make any type of impact in a world where there’s already so much content, you have to have a solid content strategy in place that you can actually execute on. According to R.L. Adams, a contributor to Entrepreneur.com, part of having a good content strategy includes planning to write high-quality content on a regular basis. If you’re not able to do this, you might want to rethink if creating content is something you want to be spending your time and money on. But if you have a good plan in place, you should be able to see progress that can give you more confidence in this area of online marketing.
Study Your Google Analytics
Like was mentioned above, having a strategy is going to help give you efforts direction and purpose. To help you figure out the beginnings of a strategy for all type of online marketing efforts, you’re going to want to take a good, hard look at your Google Analytics. According to Jessie Moore, a contributor to Search Engine Watch, your Google Analytics can tell you all types of information about how people interact with your website, where there are areas that you should be improving, and where there are areas that are already performing well for you. Once you have this information, it becomes much easier to begin making strategies around what you’ve learned.
Hire Someone To Help
Although you can do your online marketing totally on your own, you may find that hiring an online marketing or SEO agency will make your life a whole lot easier. When attempting to hire someone like this, Rand Fishkin of Moz.com advises that you first ensure that you’re clear on your own business goals and that you can find a person or company that can help you reach those goals. If you don’t know what you want or what you need help with, you may still have the same problems you’re dealing with now, except now you’re paying more money for them.
To help you have more confidence in the steps you’re taking to better your business’s online presence, consider using the tips mentioned above to better strategize and execute on your plans.