Digital marketing is evolving at an astounding pace, offering numerous new approaches via familiar channels. And while some successful marketing campaigns are just good quality solid work, some exceed your expectations. Here are some of the recent best marketing campaigns that got some attention, locally and internationally.
Giving the customer what they truly desire straightaway
Who could imagine email could still make it to the best ad campaigns list, and yet it did. Email remains a powerful marketing tool with an impressive return.
The clean-cut welcome message from American Apparel to a newly registered user takes full advantage of this form of marketing. New clients are welcomed with a 50% discount, which is both unexpected and significant.
This is, after all, what the client wants – a quality product at an irresistible price.
Live streaming to raise interest
Even people that don’t regularly gamble agree there is something about it. The suspense, the expectation of a large win (statistically improbable, but still very much real)… How to reach that audience if they aren’t registered with a single casino yet?
A website aimed at Australian players looking for perfect online casino experience, https://lordsofcasino.com/, came up with a way. It’s not a top marketing campaign that took a lot of money. Instead, it’s as simple as all great things are, offering live streaming on Facebook.
Seeing others doing it is highly inspirational. Especially if you already have a soft spot for pokies, blackjack, roulette, or any other casino games.
Coming to Pinterest to get more attention
The catalog of one of the world’s largest retailers, IKEA, could put even most avid shoppers to sleep. Somewhere between pages 160 and 167 (out of 200) if you can stay focused for that long.
Last year the company decided to engage a new audience via one of the world’s most popular visual media – Pinterest. That allowed the company to drive significant traffic to their website.
Building up suspense on Twitter
Twix Meltdown is a limited-edition device released by the brand following an intriguing promo. If you didn’t feel like dipping your Twix into your coffee – you would after viewing it.
Twix chose to make a limited number of these devices, which gave them a certain degree of exclusivity. All it took to be eligible was following the brand on Instagram (awaiting the official rules).
Twix immediately got a healthy influx of followers, raising brand awareness.
The hard truth by Wetransfer
The irresistible global campaign, “Welcome to Wetransfer. Please leave.” focuses on how being online more than absolutely necessary can steal precious time.
The message is loud and clear. Wetransfer helps you save time. The time that can surely be spent doing something creative and more important. A lot of work went into this campaign, with thousands of creative industry professionals polled to gain a clear idea of what the audience would respond to.
Reaching out through collaboration with a retail giant
Amazon is where millions come to buy things from coffee filters to expensive electronics. So when a mattress company called Nest decided to get the attention of a new audience, this was an obvious choice.
Before, Nest had been known to make the top of the line mattresses worth hundreds of dollars. Reaching out to a broader audience, they offered quite a scrumptious deal. A double-sided Flip mattress sold at an exclusive discounted price of $399 through Amazon was a big hit.
Boosting brand loyalty… and appetite
Dominos excelled admirably in getting technology work to their advantage. In the United States, alone, around sixty percent of the brand’s sales come via digital channels.
The loyalty program launched by the brand was called Points for Pies. It ran for three months. A special app designed by the company was to be used in the process. The app allowed earning points for every pizza scanned. The best part – it did not matter where the pizza came from.
All the marketing campaign examples above are quite different, using various digital channels to reach their audience. An effective marketing campaign is all about authenticity, understanding your audience, and sending a message that resonates. And the best part is, you don’t need to have a million-dollar budget to accomplish that.