If you’re a little skilled chef, you know that appearance is important. Even before the first bite, how the meal is served on the plate is something you can almost taste, and that makes the difference between escargot and a simple snail dish. Taking advantage of this rule in email marketing, marketers must be able to create an eye-catching email design with a high open-rate. But to create a perfect email, you need to incorporate a lot of elements and you’ll probably wondering where to start. Here are a few email strategies we’d love for you to implement.
- Never send out the first thing that comes to mind
It’s important to keep in mind that email marketing isn’t something you simply complete with your thoughts or create in one sitting. Campaigns using e-mail magazines and newsletters are the most effective method in marketing strategy, and research has shown that the return on investment (ROI) of e-mail marketing can affect your sales many times over than those of other types of marketing. Carefully calculated email delivery can be effective, so take time to compose it. Consider using templates, since these already contain the formula of a great email copy. Designmodo newsletter templates are a cool way to start.
- Start with company branding
If you don’t know where to start with, look at your company branding. We recommend that you start your email design with colors and fonts that are in accordance with your company image. You may think it is elementary, but you’ll be surprised how many companies out there forget this basic thing of placing their logo at the beginning of the email and add their branding. This will make it clear to the reader what the purpose of the email is.
- Simplicity is key
Readers dislike emails that are messy. You must pass the Blink Test, the offer you want to emphasize the most should be seen by the reader instantly. The logo and other important items are placed at the top, which shouldn’t be the most obvious part of your email.
- Those who leave will not follow
Even a well-structured email will not impress everybody. Some people may have subscribed to e-mail magazines and newsletters without knowing it, while others may simply have too many e-mails subscriptions that have piled up over the years. For those people, let’s make it easy to understand the procedure for unsubscribing. Many companies have this link at the bottom of the email and in very small fonts. Others make their readers go through multiple steps, popup windows just to unsubscribe. You don’t want to annoy them like that because if they click on the spam button, your future emails won’t get to inbox and will be filtered from everyone else by the email service company.
- Send accurate messages to readers
An important step in composing email is to know who your readers are. This is information obtained by conducting market research in advance. For example, when cultivating several different target segments for different products, a single email pattern is not enough. If you do not create an email with content appropriate for each target audience, you will not be able to show interest and cause a slow response. If you want to target more people, send more emails. In doing so, use the segment function to segment the list efficiently.
If you have customer attribute information, be sure to use segment delivery to improve your response. Each person has different points to divide their needs, such as gender, age, region, and hobby.
In e-mail marketing, these “differences in needs” are divided into segments (segments), and detailed distribution is possible according to each reader group.
- Think from the customer’s perspective
The basis of effective marketing is to solve customer problems. You may wish to have the product purchased, but you need to win their trust first. Sometimes you just want information that can be used, so you can impress that they are a reliable company by providing them with valuable information. In addition to product sales, provide links to positive advice and articles that are helpful to customers. By doing so, brand loyalty will gradually grow and return as sales.
- Use a marketing automation platform
Once you’ve created a solid email from the tips above, it’s time to make sure the recipient receives it properly in their email inbox. To do this, you need to make sure that the mail is delivered securely, does not enter the spam folder, and is not rejected by the mail server. Therefore, we recommend that you use a marketing automation platform or an email marketing service. You’ll no longer have to think about email delivery issues yourself, and you’ll be able to focus on thinking about the campaign’s content and strategy.
Also, as the recipient list grows in size, it becomes more important to rely on an email service provider that is reliable and has a lot of automation features. Many will also have notification features that will alert you immediately if something happens that affect your email delivery rate. These service providers will also be able to present you with metrics that are a lifeline to any serious email marketers that have a list of thousands and even millions of subscribers.
Conclusion: These are tips to help your email design process have the correct mix of elements that is sure to attract a lot of people. A great email starts with proven formulas and templates that have been tested extensively. And of course, none of these tips will work if you forget the number one of email marketing, which is to provide something of value to the reader. There will be times when you may have followed all the old formulas, but the open and response rate doesn’t spike up, we recommend going back to value proposition.
In email marketing, there is an optimal approach to acquiring readers by having the right combination of timing, target, and content. As a means of encouraging readers’ reactions and actions that lead to purchases, how about approaching more efficient email marketing by applying these tips to your campaign.