Your Thoughts About Money Revealed, PEO Leadership Offers Webcast on The Psychology of Money

PEO Leadership, a firm offering executive leadership support, will feature award-winning financial columnist to discuss wealth creation

TORONTO, Canada – (May 4, 2021) – When most people think about money and wealth creation, they envision investment strategies and compound interest.  They think about the mathematical side of money, with spreadsheets and formulas to guide them, but they rarely think about the psychology behind it. PEO Leadership wants to help shed light on the behavioral aspect of wealth creation, by offering people a webcast with special guest, Morgan Housel, an award-winning financial columnist and author, on May 13, 2021, at 11 a.m. EST.

This is a webcast that you will not want to miss if you are someone who wants to gain a better understanding of wealth and money beyond the numbers,” explains Leon Goren, president and chief executive officer of PEO Leadership. “Whether you are a senior business leader managing your organization’s finances or you are strategizing your retirement plan, you need to understand how your behaviors affect your wealth.”

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Housel is a partner at The Collaborative Fund and a former columnist at The Motley Fool and The Wall Street Journal. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He recently wrote his book titled “The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness” (Harriman House, 2020). The book created a buzz because it explores the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.<

Investing, personal finance, and business decisions are analyzed based on data, formulas and complex statistical models. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. Understanding the role that psychology plays in wealth creation is a critical part of success.

Some of the discussion topics will include:

  • Luck and risk. Nothing is as good or as bad as it seems; it’s all about perspective and expectations.
  • Getting wealthy vs. staying wealthy. Good investing is not necessarily about making good decisions. It’s really about consistently not screwing up.
  • The importance of room for error. The most important part of every plan is planning on your plan not going exactly according to plan.
  • It’s all about freedom. Controlling your time is the highest dividend money pays.
  • Tails, you win. You can be wrong half the time and still make a fortune.
  • Nothing’s free. Everything has a price, but not all prices appear on the labels.

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“Tune in if you want to learn more about what’s really behind the way you think about money and how you use it,” explains Morgan Housel. “Once you have a better understanding of how psychology affects money, you will be better equipped to make good decisions around it.”

Registration is limited to 1,000 people. To get more information about the webcast or to register for it, visit the website:

PEO Leadership offers an executive leadership community that represents over 100 business leaders, successful entrepreneurs, and top executives. Its services include peer advisory boards, executive advisors/coaches, community connections, strategic business advice, an annual world-class leadership conference, and thought leadership events including PEO Leadership’s “The Way Forward” live webcast and podcast. The company is owned by Leon Goren, who has over 25 years of leadership experience. Goren recently covered peer groups in his podcast called “Deep Wealth.” To access that podcast:

PEO Leadership offers leadership advisory services in six categories, for presidents/C-suite executives of large national and multinational organizations, entrepreneurs of large national and multinational companies, global executives, small business entrepreneurs, senior executives, and businesses in transition. There is a 60-day free trial Leadership Bootcamp available. To get more information or obtain a free trial, visit the site at:

About PEO Leadership

PEO Leadership is a Canadian peer-to-peer leadership advisory firm that has been the destination for business leaders to regularly meet and discuss important issues, solve problems and explore new opportunities since 1991. The organization provides a safe and highly confidential environment, with PEO Executive Advisors, who facilitate stimulating and astute dialogue to leverage the collective experience, creativity, intellect and wisdom of the Peer Advisory Board and the PEO Leadership Community at large. They support, cultivate and accelerate business leaders’ leadership excellence to achieve great impact through the organizations they lead, the communities they serve and the lives they live. Current members include Umbra, Miele, Crayola, ThinkOn and Nestle. For more information about the company and its services, visit the site at:

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