While email marketing is immensely helpful when it comes to getting the word out about your company, it is not a magical cheat code. The e-mails you are sending are only effective if they actually arrive at their chosen destination. You can use an email list cleaner, such as for example correct.email, as a means of helping the process and by following these helpful tips, you can improve your e-mail deliverability exponentially!
- Start Small
When it comes to your email marketing campaign, you have to crawl before you can walk. Don’t send out a mass email on your first try. Start with a smaller batch, so that you can more accurately gauge effectiveness. By starting your email marketing campaign with the customers that are most likely to be engaged, you can begin to build trust with your core audience and learn which techniques work best.
- Know Your Sender Reputation
Did you know that your emails can go undelivered because you have a poor sender score? Your recipients’ ISPs are typically set up to ignore any emails that come from a sender that has an unsatisfactory score. Use can use such a service as Sender Score to receive additional information about where you stand during the early stages of an email marketing campaign. Your score is calculated by using traditional metrics, such as your spam reports and amount of un-subscriptions.
- Send emails On a Regular Schedule
Humans are creatures of habit and you have a much better chance of seeing a higher delivery rate for your emails if you adhere to a regular schedule. One of the primary reasons for a lower sender score is an erratic e-mailing schedule. If a recipient knows that they can expect to hear from you first thing in the morning, this is what they will come to expect. Once the schedule has been established, maintaining it is crucial.
- Keep Track Of Your List
People’s locations and careers undergo constant changes and as a result, email addresses that were once operational can become obsolete in the blink of an eye. If you are not regularly purging your list of non functional addresses, your bounce rate will rapidly increase and all of the credibility you’ve built ends up being jeopardized. When someone has stopped opening your emails over the course of several months, it is time to remove their name from your lists for good.
- Don’t Flood Their Inbox
While it is important to send e-mails on a regular schedule, it is also important to maintain the right level of frequency. You should never be sending too many, as this will cause multiple recipients to ignore your inquiries, but you should also never be sending too few, since this puts a damper on your revenue. Pick a level of frequency (once a week is a good place to start) and stick to it.